Creating a Connected Community
Lerner Portfolio
The Lerner team aimed to craft a strategy to sustain tenant engagement in the transition to hybrid work. Their goal was to cultivate a distinctive and enriched workplace environment, fostering tenant connectivity, satisfaction, and involvement, thereby driving increased foot traffic to their buildings and on-site retailers.
The Challenge
Simpli's team and on-site experience managers curated a robust programming calendar that enhanced overall tenant engagement across the campus. Through the integration of our tenant experience app enabling event RSVPs, amenity reservations, wellness program sign-ups, and access to exclusive retailer offers, our strategic collaboration with Lerner boosted retail revenue, increased foot traffic, and enriched the community vibrancy.
The Results
70% of Lerner portfolio has downloaded and engaged with Simpli content.
Increase in retailer revenue
ONE connected community with ongoing engagement and sustained tenant retention
Reviving Retailer Relationships
National Harbor | Peterson Companies
National Harbor features 350 acres of waterfront resort space on the banks of the historic Potomac River, minutes from the nation’s capital. It’s home to 160 stores, 40 restaurants, an iconic Capital Wheel and two of Maryland’s Four Diamond rated hotels.
It’s also a premium residential destination in the Greater Washington D.C. area with condominiums, apartments and townhomes in seven different on-site locations.
The Results
We launched the Simpli app, a tenant experience platform, for National Harbor residents, streamlining communication and sharing promotions, events, and updates. Partnering with retailers, we crafted over 50 exclusive discounts, encouraging the 2,500 residents to support local businesses.
1,500+ app users with regular engagement.
50+ retailer rewards.
Increased foot traffic to retailers.
LEADING Leasing Initiatives
Valo Park
When the Valo Park team approached us, they were facing significant challenges: a large tenant move-out had led to a substantial 60% vacancy, and the building lacked a cohesive identity, making it difficult to stand out in a competitive market. Our mission was clear - as Valo Park prepared to welcome a new anchor tenant, Appian, they needed a fully-integrated solution that would enhance the tenant experience not only for their newest tenants but current and future companies.
The Results
Once our partnership began with The Tamares Group and Stream Realty Partners (formerly managed by CBRE), Simpli and the onsite experience manager worked closely with the teams to enhance the overall tour experience, build a strong property brand, and establish a vibrant sense of place at Valo Park. Our strategic efforts focused on a robust social media presence, implementing a comprehensive tenant experience app that featured access to unique experiences ranging from social to wellness, and offering concierge services to meet every tenant need. We hosted events that brought the community and prospective tenants to the building, strengthening local connections and enriching the sense of place. The combination of high-end amenities and hospitality-like services have distinguished Valo Park as a trophy class asset in the competitive Tysons market. Today, Valo Park is 95% leased and established as a vibrant and desirable workplace, ensuring its long-term success and sustainability.
70% app adoption with regular engagement.
2,200+ impressions to Perks program.
Helped secure anchor tenant for 50% of the building.
Testimonials
"Simpli is certainly the best tenant service that I have ever experienced at any of the downtown properties where I have worked. Quality, convenient programs and professional service that represents Lerner Properties at the highest level."
—American Bar Association, Lerner Tenant
"We were down 92% on foot traffic earlier this year. But because of our partnership, we’ve seen our foot traffic increase and we are beating our conversion rate for the year!
—Sephora, Lerner Retailer Partner
"Streamlining our communication has revamped our engagement. Having a tenant experience app with all our amenities, experiences and services in one place has helped us attract and retain great tenants while creating a connected community.”
—Todd R. MacWhorter,
Vice President, Property Management
"Streamlining our communication has revamped our engagement. Having a tenant experience app with all our amenities, experiences and services in one place has helped us attract and retain great tenants while creating a connected community.”
—Todd R. MacWhorter,
Vice President, Property Management
"Using Simpli over the last couple years has really allowed us to engage and connect our residents with the retailers at National Harbor on such a high level. We love the outreach that Simpli provides, in addition to their creative ideas and event planning expertise, all of which makes working with them very seamless, easy, and fun!”
— Marketing Executive, Peterson Companies
Who We Work With
